Aaron lives in Atlanta, Georgia, where he is one of the city's most successful entrepreneurs. He owns several car dealerships, as well as 18 Krispy Kreme doughnut franchises. Throughout his business career, Aaron has held to his philosophy to help other African Americans succeed. "No matter how much success that one may achieve, there's always one of us back there that needs a little help," he told Smiley of NPR. "When I opened up my BMW dealership, I didn't have the experience of being a general manager. But there was somebody back there that was black that needed to have a chance to move up, and if I didn't give him a chance, then nobody else would. And that's what I did."
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