Yet, despite his fatigue, Heiden's final time was 14:28.13, shattering Liskin's record and earning Heiden his fifth gold. In fifty-six years of Olympic speed skating, the United States had only earned nine gold medals. Heiden earned his five in just ten days. Between the previous night's hockey win and Heiden's wins, all of America was celebrating. President Jimmy Carter called the U.S. hockey coach, and may have tried to phone Heiden. But in a move characteristic of the skater, who treasured his privacy, Heiden had disconnected his phone.
Heiden carried the American flag in the closing ceremonies of the Games, and was received at the White House soon after. He then rushed off to compete in another world championship in the Netherlands, where he relinquished his four-year reign, finishing second. While still basking in his golden glow, Heiden announced his retirement from skating. Uncomfortable with the celebrity that came with his gold medals, he eschewed most endorsement opportunities—including the coveted Wheaties cereal box. "I really liked it best when I was a nobody," he said when he retired.
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