Luis Hernandez

Hernandez, who signed with his hometown Veracruz for the Mexican League's 2002-03 closing session, satisfied soccer-hungry Mexican fans. Especially noteworthy was his play in the 1998 World Cup in France. His four goals, often amid high drama, propelled his nation to an undefeated opening round in its group, then a near-upset of mainstay Germany. He also pleased fans in such places as Monterrey and Necaxa. That Los Angeles signed him, and paid dearly in cash and players, reflect his popularity in the Hispanic sports market, even though his tenure in the MLS was marked by controversy.

He bonded with Mexican fans during the 1998 World Cup. "I think this is a message to the Mexican people," Hernandez said after its 2-1 defeat to the Germans. "You should trust us. For those who do not trust us, please understand. We have done the utmost. We are extremely proud of what we have done today against the German team."