American football and baseball player
Although not the first professional athlete to participate in more than one sport, when Bo Jackson decided to play both professional baseball and football concurrently, he became the most recognized person ever to do so. In the late 1980s, all of America knew who Bo Jackson was. They knew him simply by his first name, "Bo," due to a hugely successful national advertising campaign with Nike, the "Bo Knows…" series that made his face and name common in living rooms across the country. Jackson's speed and power on both the baseball diamond and the football field were legendary, earning him awards as well awe and respect.
SELECTED WRITINGS BY JACKSON:
(With Dick Schaap) Bo Knows Bo: The Autobiography of a Ballplayer, Doubleday, 1990.
Sketch by Eric Lagergren
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