Landry's status as icon and legend never changed, but the NFL did and in 1989, after three consecutive losing seasons, he was unceremoniously fired by Dallas' new owner, Jerry Jones. Although most onlookers felt it was the wrong choice at the time, Landry never expressed public bitterness. In 1990, he entered the Pro Football Hall of Fame alongside five of his former players. He made a rare appearance at Texas Stadium, in 1993, to be inducted into the Dallas Cowboys' Ring of Honor.
In retirement, Landry remained active in business with his son and various Christian organizations. He indulged his love of flying and became a successful motivational speaker. His death from Leukemia at the age of 75 was marked by many tributes and the unveiling of a statue of his likeness, fedora and all, in Texas Stadium.
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