Pele

Pele remains active in business, charities and promotional activities, and continues to play a major role in his own coffee company, Pele Coffee. He is frequently a commentator on televised soccer games, and in 2001 signed a deal to be an analyst with the Pan American Sports Network.

Pele earns an estimated $30 million a year from endorsements and his businesses. He flies around the world representing many international companies, including Time Warner, MasterCard, Procter & Gamble, Pizza Hut, Pepsi, and his own Pele Sports & Marketing. Products endorsed by Pele range from soccer balls, clothing, and equipment to a Pele soccer video game. He became a spokesman for the Pfizer pharmaceutical company's anti-impotency drug, Viagra, in 2002.

Pele also continues to work for UNICEF and other children's organizations and is a noted philanthropist in his native Brazil, the United States, and around the world, often visiting impoverished countries.