Jamie Sale and David Pelletier

The Olympic scandal dubbed "Skategate" put Jamie Sale and David Pelletier into the headlines. Time and Newsweek both ran cover stories on the skating fracas. But when the story died down, so did the exposure of the skaters. Though they signed endorsement agreements, "instead of cashing in on lucrative, post-Olympic shows and commercial appearances, the skaters spent their off-season at home in Edmonton," noted James Deacon in a November, 2002, Maclean's piece. A proposed Sale-and-Pelletier headliner tour was cancelled, though the skaters did appear in the well-known Stars on Ice circuit. "We're not worried about how much money we're making, so nobody else should be, either," Pelletier told Deacon.

In the wake of their ice drama, Pelletier added, "that's when we lost control of our lives. It took a few months to get that control back, and in the end, we did pretty good. Today, we are extremely successful with our tour, our sponsorship and our career. If we had to go through a few months of crap, then it was worth it. Now we can look ahead."