Although he is now retired, Tomba has not disappeared from the spotlight. In 2000 he fulfilled a long-time aspiration of becoming an actor, starring in an Italian made-for-TV action movie called
Alex l'ariete ("Alex the Ram"). He participates in ski events to benefit various local youth skiing programs and is an active sponsor of the United Nations Children's Fund (UNICEF). In 1996, Tomba signed a multi-year deal to be the major promoter for the Vail ski area and built a home near Vail, in Avon, Colorado. Tomba is also involved in business ventures that include selling his own fragrance,
Indecente, and promoting a fairy-tale book written by his younger sister, Alessia.
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