Williams took over as manager of the Washington Senators in 1969 and was named American League Manager of the Year. He stayed with them when they became the Texas Rangers in 1972. He then retired to the Florida Keys and pursued his love of fishing, specializing in tarpon. He served as a sporting goods consultant to Sears department stores, designing fishing equipment.
After suffering three strokes in his seventies that left him partially blind, he remained active in sports, campaigning to get Shoeless Joe Jackson inducted into the Hall of Fame. Williams was cheated out of approximately $2 million by a partner dealing in sports memorabilia during the 1980s; his signature was forged on bats and other souvenirs. Williams's son, John Henry, ferreted out the forgeries and started a business selling authentic Ted Williams memorabilia. In 1994, Williams opened his own baseball museum in Hernando, Florida, adding the Hitters Hall of Fame in 1995, complete with his own annual Greatest Hitters Award. The museum is known as "the Cooperstown of the South."
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