Roger Penske was born February 20, 1937, in Shaker Heights, Ohio, near Cleveland. His father was a corporate executive. In his early years, Penske bought and owned thirty-two cars over a span of ten years—cars that he raced and sold at a profit. These cars included an MG TD, MG TC, a Maserati, a Corvette, a Porsche, and a Jaguar Cooper. While he was in college at Lehigh University in Pennsylvania, he entered his first race at the Akron Speedway. He entered SCCA competition in 1958 at Sebring, driving an RS Porsche. The following year, he bought a Porsche RSK from racer Bob Holbert, and battled Holbert to win an SCCA class title the same year. In 1960, he won the SCCA F Modified class title. One year later, he obtained sponsorship from Zerex, bought and modified a Maserati renamed the Telar Special, and set a speed record at Road America. Penske's deal with Zerex is often considered groundbreaking for its introduction of corporate sponsorship into the world of motorsports.