David Beckham - The Beckham Phenomenon

Beckham's life on and off the field have inspired so much curiosity in England that Staffordshire University began offering a twelve-week course on Beckham and the sociological implication of his career. The course is founded on the presupposition that Beckham's 1998 World Cup mishap defined an era in England similar to the way the assassination of John F. Kennedy did in the United States. Beckham's undeniable talent to score on free kicks drew a team of international researchers to study how he literally bends the plane of the ball over defenders and into the goal. A great footballer with an even greater public persona, Beckham continues to fuel the frenzy through his rich-and-famous lifestyle and his exceptional play on the field.