Beckham, known as Beck by his fans, was quickly becoming more than a soccer player; he was a national celebrity. He is also the pretty boy, the national and international heart throb, and as much was written about his hairstyle and his choice of clothes as his soccer abilities. When Beckham began dating Victoria Adams, also known as Posh Spice from the pop group Spice Girls, in 1997, he and Adams became daily fodder for the tabloid press. Much of the media's attention was initially encouraged by the couple, who tossed tidbits of personal information to the tabloids and could be seen out and about wearing matching designer outfits. In 1998 the couple announced that Adams was pregnant, which once again added fuel to the media fire. Tabloid reporting intermixed true stories with false to further hype the couple. Much like Princess Diana before them, Beckham and Adams are reviled in the press as much as they are praised. Yet the more the press deems them uninteresting, tac! ky, and glamour hounds, the more obsessed England becomes in following their every move.
The media was in a frenzy in July 1999 when Beckham and Adams married in Luttrellstown Castle, eight miles west of Dublin. The daylong gala reportedly cost $800,000. Adams wore a diamond-encrusted crown, and Beckham wore an ivory suit. After the nuptials, the newlyweds sat in gilded, red-velvet thrones, with their young son Brooklyn between them, watching their guests mingle under live potted apple trees and fluttering doves. The night, which the National Post noted would be long remembered "for its monumental tackiness," included an 18-piece orchestra playing old Spice Girl tunes, footmen, fireworks, and a cake topped with an edible, nearly nude figure of Beckham and Adams embracing. Beckham and Adams appeared at the end of the affair in matching purple outfits. The couple sold the pictures of their wedding to OK! magazine for $2.2 million.