Takes Care Of Business
Not only is Jones one of the country's premier snow-boarders, but he's a businessman as well. A co-owner (with Tara Dakides) of Jeenyus, a manufacturer of competition-class snowboard and other boarding gear, including boots, Jones also gets corporate support from Billabong, Go Ped, and Mountain Surf, all of which sponsor him in competition. Late in 2001 he signed an endorsement deal with Von Zipper, a big player in the sports eyewear market.
In addition to his competition stateside, Jones travels extensively around the globe, filming snowboarding action documentaries. In an interview with Dave Sypniewski of Trans World SNOWboarding, Jones explained his fascination with film. "I like to film because I liked watching them when I was a tadpole. I would watch them over and over 'til they wouldn't work anymore." Film companies for which Jones has filmed include Standard Films, FLF, and Mack Dawg.
Jones is likely to continue to be a major player in professional snowboarding competition for some time to come. Between competition, his filming schedule, and tending to his business, he has little time for non-snowboarding activities, but when he can grab an hour or two, he loves to go fly fishing. In July 2002, he participated in the Great Outdoor Games Fly Fishing Tournament at Lake Placid, New York. Asked how he thought he'd do in the fishing competition, Jones told an interviewer, "I enjoy fly fishing, and I think it's great that I get to experience something that puts me outside of my element. I'm not expecting to win or anything; these guys are heavy hitters."